A smarter way to sell.
A better way to buy.
PETE LORELLI
REALTOR
®
Tools for Selling Your Home
How will your home stand out?
Below are tools that Pete can use to attract the attention and interest of potential buyers.
CMA (Comparative Market Analysis)
A comparative market analysis (CMA) is an examination of the prices at which similar properties in the same area recently sold. Real estate agents perform a comparative market analysis for their clients to help them determine a price to list when selling a home. Ultimately, the asking price is determined by the seller but the CMA can be a useful tool.
Included in
every listing!
MLS (Multiple Listing Service)
A membership in the local multiple listing service ensures that your property will be seen by over 300 agents in the area – many of whom represent buyers that will be notified of the property by that agent. Use of an MLS is crucial in an area where roughly 90% of properties listed by a Realtor are sold to a buyer represented by another agent.
The MLS automatically puts your home on hundreds of websites, getting your home maximum exposure. It also updates those websites with changes in price, pictures, or any other changes. Research from the National Association of Realtors suggests over 90% of buyers in 2018 found their home online.
Sources: NAR Home Buyer and Seller Generational Trends Report 2018 & 2018 Profile of Home Buyers and Sellers
Included in
every listing!
Sign Marketing
A sign will be placed on the property so that your home sale is easily seen by people in the neighborhood – as well as easily identified by anyone who views the home online and wants to drive by to see the outside of the house in person.
Additionally, directional signs from major roads will be placed helping potential buyers find your home.
Included in
every listing!
High-Quality Photography
Redfin (broker) surveyed MLS systems around the U.S. and discovered that listings with professional photography sold for higher prices than their counterparts. In the asking price range between $200,000-300,000 these listings sold for an average of $935 more.
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Your home listing will include at least 25 wide-angle, high quality photos to help your home get more views on online home search websites.
Included in
every listing!
Progress Reports
After your house goes on the market, you will receive notifications of showings, as well as feedback following showings.
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You can also expect progress reports that includes how long your home has been on the market, how many times the home has been viewed on popular websites such as Realtor.com and Zillow, as well as frequency of views by other Realtors through our MLS.
Included in
every listing!
Open House
Your Open House will be marketed as a Facebook event, that you can share and invite as many friends and family that you wish. Agents in the John Hill office will be asked to share the same event on their Facebook pages.
Guests who attend the open house will be offered light refreshments and be asked to complete a feedback form that enters them into a raffle drawing for a chance to win a gift card.
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Not everyone that attends an open house is a highly motivated buyer. However, open house attendees usually are informed about market conditions and can provide useful feedback with regards to condition, repairs, price, etc.
Included in
every listing!
Floorplan
According to the NAR Buyer and Seller Generational Trends Report in 2017, buyers ranked photography as the most important website feature. With detailed information about properties for sale as second most important, and the floor plan as third.
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And other research by RightMove finds that properties marketed with a floorplan get approximately 30% more interest than those without.
The fact is, including a basic 2-D floorplan will get more people seeing your home, more interest in your home means more showings, and more showings means increased chance of getting the offer on your home that you want!
Virtual Staging
Staging a property has been shown to increase the average sale price of a home, as well as help potential buyers visualize a property as their future home!
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Virtual staging can be used not just to add modern furniture to a home, but also be used to remove clutter.
Included in
every listing!
Agent Caravan
What do other agents think of my home? Should I consider reducing the asking price? Are there any other repairs I should make while my home is for sale?
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If these questions are a concern for you, your home may benefit from being featured on an agent caravan. You would get feedback on these topics, as well as making sure agents that represent buyers have seen your house and are aware of the features and benefits it has to offer.
Home Warranty
A home warranty can cover everything from appliances, to plumbing, heating, and electrical systems.
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A home warranty that comes with the sale of your home could be the difference that makes a buyer willing to purchase your home over any other home listing.
Home Cleaning
Presenting a clean and tidy house may not always lead to a higher sale price, however you may still want your house to be shown in the best condition possible.
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Maintaining a clean house can be difficult to achieve. During our increasingly busy lives, cleaning is not always the highest priority.
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If having a clean house can reduce the stress in your life in any way, you have it as an option when you decide to sell your house.
